Financial Intelligence
Unlock Restaurant Industry and Segment-Level Performance Insights
Gain a panoramic view of sales and guest traffic data, maintain fiscal health, monitor performance, and strategically plan for sustained growth.
Track Shifting Guest Preferences & Traffic Patterns
Understand changing consumer and market conditions.
Target Areas of Improvement
See how your sales and traffic results stack up in the marketplace by comparing your performance to industry, segment, and DMA benchmarks.
Adjust to Changing Consumer Preferences
Build new strategies, based on guest feedback, to improve operations system-wide, including service, food, beverage, ambiance, value, and intent-to-return attributes.
Track New Entrants
By analyzing 59,000+ units and 170+ brands across all major online review platforms, uncover emerging industry trends and up-and-coming brands in real time to always stay on top of the market.
Track Guest Behavior
Understand macro and micro trends in the market, then compare them to the overall industry and your competitors to unlock opportunities that drive sales, traffic, and revenue.
Optimize Strategy for Every Location at Scale
Understand drivers of local markets by comparing against competitors.
Set Realistic Goals
Understand how the market is performing and set targets that are challenging yet achievable.
Track Competitors' Investments
Track competitor guest feedback and market performance by segment to understand the impact of menu and service changes as well as team and training investments.
Tailor Responses to Each Market
Drive insights across geographies, Nielsen DMAs, and your Comp Units to understand seasonality, pinpoint new anomalies, and see weekly, monthly, quarterly, and annual trends.
Elevate the Customer Experience
Analyze financial data such as sales trends and customer spending patterns to identify popular menu items, adjust pricing strategies, and optimize inventory management to ensure consistency in offering the most desired dishes at competitive prices, thus enhancing the overall dining experience for customers.
Key Platforms
Workforce Intelligence
Build teams that guests love by better understanding your local workforce. Hire, motivate, compensate and retain top talent to deliver better customer experiences.
Learn moreSocial & Review Listening
Embrace greater insights and efficiency into your guest experience with industry tools designed to seamlessly gather and respond to reviews, social media, feedback, and sentiment.
Learn moreReview Management
Engage with your customers in real time. Never miss a (negative) review again! Keep an eye on the latest social conversations, trends, and brand mentions.
Learn moreSurvey
Collect, analyze, and transform direct feedback data into insights helps multi-unit restaurant brands uncover blind spots across customer interactions.
Learn moreRestaurant Guest Experience Platform
Create Better Guest Experiences to Grow Your Sales
GuestXM Blog
With Sales & Traffic Relatively Soft, Value May Be the Key to Success for Restaurants
With March 2024 seeing modest sales growth and declining traffic, the key to restaurant success lies in understanding consumer behaviors amidst inflation, emphasizing the importance of value offerings and customer experience for sustained growth.
Read MoreCalifornia’s Fast Food Minimum Wage Hike: Much Too Much, Much Too Soon . . . But What Now?
The recent minimum wage increase in California exclusively for fast food workers breaks from historical precedent. With any legal changes of this scale, the downstream impact and nuances can be significant.
Read MoreFebruary 2024 Restaurant Insights: Declining Sales and Cleanliness Imperatives
Discover the latest insights into the restaurant industry's February 2024 performance, revealing a concerning decline in sales alongside the critical importance of maintaining cleanliness for positive customer ratings.
Read More